When organising a theatre festival, an organiser must always have at the back of their mind the audience they want to attract to the event. Failing to meet your audiences’ needs and aspirations may water down everything else you might have thought of during the planning process.

The first step is thinking about what appeals to your audience and knowing how to make that a reality. This article will explain a few things you must get right for your event to be successful.

Have a Reasonable Budget

Such an event comes with costs, so you will need to have a budget bearing in mind where you will get the funds from. The good thing with such events, there will always be sponsors ready to put in their money in exchange for mentions in the marketing materials for the event such as posters and brochures.

Work With Partners

Enlist all the people you think might be interested in your idea and develop a great plan to ensure each of them reaps the benefits of such an event. Working with partners is also a great way to save on costs. Make your objectives clear from the beginning and let every party know what is expected of them.

Let Familiar Faces Drive the Agenda

One of the best ways to attract an audience to your event is having familiar faces in your lineup. Again this depends on the kind of audience you are targeting. Do your research and bring the right people on board right from when you start planning for the event.

There are so many other tips that organisers of theatre festivals can use. Browse through the site and learn more about this and other ideas on promoting arts and culture.